FIDSPA
WELLNESS · SELF-CARE · SOCIAL MEDIA
Fid Spa
Content strategy · Community management · Brand voice
100%+engagement & reach
increase in first month
increase in first month
01 — THE CREATIVE / STRATEGIC SIDE DIGITAL MARKETING & BRAND GROWTH
I make brands
impossible to
scroll past.
I'm Evidence Mudiaga Oviri — a digital marketing and social media management professional focused on building distinct brand identities, creating content that connects, and turning attention into meaningful growth.
200–300%reported engagement growth
across selected brand work
across selected brand work
360°creative + strategy
+ digital execution
+ digital execution
IDEAS
INTO
IMPACT✳
INTO
IMPACT✳
STRATEGY WITH A CREATIVE EDGEBASED IN NIGERIA · WORKING EVERYWHERE
SCROLL TO EXPLOREBRANDS · CONTENT · DIGITAL EXPERIENCES
BRAND STRATEGY ✳ SOCIAL MEDIA MANAGEMENT ✳ CONTENT CREATION ✳ DIGITAL CAMPAIGNS ✳ BRAND IDENTITY ✳ COMMUNITY GROWTH ✳ BRAND STRATEGY ✳ SOCIAL MEDIA MANAGEMENT ✳
02 / A LITTLE ABOUT ME
Creative thinking.
Clear strategy.
Measurable growth.
I bring together the art of storytelling and the discipline of strategy to help brands show up with clarity, consistency and character.
My experience spans wellness, food, retail, hospitality, faith-based organisations, media and technology. From shaping a content calendar to managing communities and executing campaigns, I enjoy making brands feel recognisable, relevant and worth returning to.
And because I also have a Computer Science background, I understand how digital tools and automation can make good ideas work harder.
More about my journey ↗03 / SELECTED BRAND WORK
Brands I've helped
move forward.
A selection of brand management and social media experience across different industries.
LUXURY
AFFORDABLEZ
AFFORDABLEZ
STYLE · RETAIL · COMMUNITY
Luxury Affordablez
Content planning · Audience engagement · Insights
300%+engagement & audience
interaction growth
interaction growth
AMALA
IJEBU
IJEBU
FOOD · CAMPAIGNS · CUSTOMER ENGAGEMENT
Amala Ijebu
Food content · Campaigns · Trade fair promotion
200%+engagement growth
and 21% follower growth
and 21% follower growth
LIFE
CHRISTIAN CENTRE
CHRISTIAN CENTRE
FAITH · MEDIA · DIGITAL COMMUNICATIONS
Life Christian Centre
IT & media management · Live streaming · Social media
2017–ongoing freelance /
remote experience
remote experience
Brand logos supplied for this portfolio are used to identify each brand. Original campaign creatives and account analytics can be added as they are approved for public display.
04 / THE NUMBERS THAT MATTER
Good creative gets attention.
Good strategy moves numbers.
300%+Engagement growthLuxury Affordablez · within one month
200%+Engagement growthAmala Ijebu · during management
100%+Engagement & reach increaseFid Spa · first month
21%Follower growthAmala Ijebu · during management
Results are taken from the experience and performance figures stated in my CV. They are not presented as independently audited analytics.
05 / WHAT I BRING TO THE TABLE
From first impression
to lasting connection.
01
Social Media Management
Platform management, content calendars, community engagement and performance reviews.
↗02
Brand Identity & Voice
Consistent messaging, visual direction, brand storytelling and audience positioning.
↗03
Content & Campaigns
Creative concepts, captions, short-form video direction, promotional campaigns and activations.
↗04
Digital Strategy & Insights
SEO-informed captions, hashtag strategy, platform insights and continuous optimisation.
↗06 / BEYOND THE FEED
Digital ideas,
made real.
My technical work complements my marketing practice — connecting brand experiences with useful digital products and smarter workflows.
01 / COMMUNITY
AFAM
HUB
HUB
DIGITAL PLATFORM
Afam Sanitation Digital Hub
A digital platform supporting sanitation education, community outreach and activity reporting for the Afam Sanitation CDS Group.
WEB · COMMUNITY · EDUCATION02 / FAITH & MEDIA
LIVING
FAITH
FAITH
DIGITAL HUB
Living Faith Church Digital Hub
A church-focused digital experience supporting online presence, communication and digital engagement.
WEB · MEDIA · CHURCH AUTOMATION03 / POWER & UTILITIES
MEAL TOKENQR VERIFIED ✓
WORKFLOW AUTOMATION
E-Canteen Management
Employee meal-token generation and QR verification with employee, vendor, scanner and administrator workflows.
GOOGLE APPS SCRIPT · SHEETS · CLOUDFLARE04 / OPERATIONS
GATE PASSREQUEST
APPROVED✓
APPROVED✓
PROCESS AUTOMATION
Secure Gate Pass & Request Approval
A SharePoint and Power Automate workflow designed to route requests, manage approvals and improve status visibility.
SHAREPOINT · POWER AUTOMATE05 / E-COMMERCE
CHIVON
ONLINE STORE
CHIVON E-commerce
An online retail experience developed around a family of consumer product sub-brands and an integrated payment flow.
ECOMMERCE · BRAND EXPERIENCE06 / HEALTH & WELLNESS
ovealaYOUR JOURNEY, SUPPORTED.
✳
PRODUCT CONCEPT / DEVELOPMENT
OVEALA Fertility Companion
A digital companion concept bringing together tracking, journaling, medication reminders, learning resources and support features.
PRODUCT DESIGN · DIGITAL HEALTH07 / CORPS COMMUNITY
OYIGBO
CORPS HUB
CORPS HUB
COMMUNITY PLATFORM
Oyigbo Corps Digital Hub
A web-based digital hub developed for NYSC corps members in Oyigbo Local Government Area.
WEB · COMMUNITY INFORMATION08 / KNOWLEDGE ACCESS
LIBRARYSEARCH.
DISCOVER.⌕
DISCOVER.⌕
DIGITAL WORKFLOW
Library Automation
A library-focused digitalisation initiative. Further functionality can be documented when its scope and implementation details are confirmed.
LIBRARY · DIGITAL OPERATIONS09 / AI & FAITH
CHURCH AIASSIST · ORGANISE · CONNECT
IN DEVELOPMENT
Church AI Software
An AI-enabled church software project currently in development, intended to support church operations and digital engagement.
AI · CHURCH TECHNOLOGYProject descriptions reflect work and project details shared for this portfolio. Some projects are ongoing or evolving; individual project pages, live links and screenshots can be added as they are approved for public display.
07 / EXPERIENCE & EDUCATION
A career built
across disciplines.
IT Intern (NYSC) · TransAfam Power Limited
Digital workflow development, canteen management, gate-pass automation, operational records and IT support.
ICT Intern · Transcorp Power Plc
Network infrastructure, surveillance systems, cybersecurity support and IT operations.
Social Media Manager · Fid Spa
Content strategy, brand voice, community growth and campaign execution.
Social Media Manager · Luxury Affordablez
Content planning, audience engagement, platform insights and organic growth.
Social Media Manager · Amala Ijebu
Social media strategy, content production, paid campaigns and promotional activities.
IT / Media Manager · Life Christian Centre
Freelance / remote · media operations, live streaming and digital communications.
Safety Officer · Meclyn Engineering & Piping Company
Site safety supervision during TransAfam Fast Power Plant relocation and installation.
Business Development Manager · RogerDart Limited
Restaurant partnerships, campaign optimisation and business development.
EDUCATIONB.Sc. Computer ScienceFederal University of Petroleum Resources, Effurun
POSTGRADUATE STUDYM.Sc. Computer ScienceFederal University of Petroleum Resources, Effurun · In view
08 / LEARNING NEVER STOPS
Skills sharpened.
Knowledge earned.
A growing collection of professional training and course certificates across marketing, communications, technology, project management, networking and safety.
View all certifications ↗NSE Graduate Membership Certificate ↗01Marketing & CommunicationsSocial Media Marketing · Corporate Communications
02Technology & CybersecurityISC2 · Cisco · Microsoft · Networking · AI
03Project ManagementProject Management training · PMP preparation
04Health, Safety & EngineeringHSE · Fire Safety · Nigerian Society of Engineers
09 / HAVE A PROJECT IN MIND?
Let's make
something matter.
For brand collaborations, digital marketing opportunities, social media management and creative projects — let's connect.
ovirievidence@outlook.com